In Her Own Fashion

By Karen Moller

Trend Union looks for answers to questions such as:

• What will our lives be like in the future?
• What will people want?
• What wishes and needs will they have?
• What characteristics will a product need to have to be a success on the market?
• How does a product appeal to people's senses?
• How do you inspire people to want to buy things?

Fashion Mission

Trend Union was named one of the world's most influential futurists by TIME Magazine.

Trend Union shapes the future by advising clients - Coca Cola, Lacoste, Estée Lauder and Swarovski to mention a few- about how tomorrow's consumers will want to live, dress, drive and eat. Forecasters sense upcoming trends and predict what consumers want to buy several seasons ahead of time. Trend Union is world-renowned.

Symrise

The Difference between trends and lifestyles

According to Trend Union, trend research is not a science; it is an art that arose from necessity. Trend forecasting, unlike trend spotting, is indispensable in every branch of industry, even though the need for it has yet to be recognized the way it should. "We don't discover anything new, we observe and interpret people's behavior and moods and note down what we see. We act as a catalyst for the spirit of the day and turn it into trends as early as possible. "We rely primarily on intuition, and after that we work with scenarios of explanations and philosophy.