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IIN HER OWN FASHION KAREN MOLLER | ||||||||||
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Fashion Mission
Trend Union was named one of the world's Most Influential futurists in fashion by TIME magazine. Symrise The difference between trends and lifestyles
According to Trend Union, trend research is not a science, it is an art that arose from necessity. Trend forecasting, unlike trend spotting, is indispensable in
every branch of industry, even though the need for it has yet to be recognized the way it should. “we don’t discover anything new, we observe and interpret
peoples’ behavior and moods and note down what we see. We act as a catalyst for the spirit of the day and turn it into trends as early as possible.” We rely
primarily on intuition, and after that we work with scenarios of explanations and philosophy.